Analysing Market

The global market forecast the steady growth for alkaline batteries through 2017. global economy would favour the growth and demand for primary and secondary consumer batteries. Growing demand for consumer electronic goods such as cameras, electronics toys, portable computing device and other battery operated electronic products drives the demand for consumer batteries, especially in Asia. China is expected to emerge as largest and fastest growing market for these batteries. the same factors should drive the market in India as well.  where growth is expected to be particularly robust, and also in South Korea, Indonesia, Iran, Poland, and Argentina, where growth is likely to exceed the global averages. The US, Europe, and Japan are relatively mature markets, and are forecast to grow moderately through 2017. Though mature, these markets would continue to be of major interest to battery manufacturers, as they together would account for a lion’s share of the global consumer batteries market by 2017

The secondary/rechargeable batteries segment would see lithium-ion rechargeable batteries display the maximum growth opportunities, driven by the widespread popularity of consumer electronic devices, including mobile phones. The strong demand for electronic devices would also support the demand for Nickel-Metal Hydride (NiMH) batteries to a certain extent, but only in the developing countries of Latin America and the Middle East. Nickel Metal Hydride (NiMH) is a maturing market worldwide, accommodating less room for further innovation in terms of technology. Newer technologies, such Lithium batteries, have posed substantial threat to the market share of NiMH over the recent years. Not withstanding this pressure, NiMH batteries remain a price-efficient solution across many applications, owing to its performance characteristics and lower price/kWh. Li-ion is the latest and the first adoption of the promising Lithium chemistry. Similar to NiMH, the new battery technology is again a response to the demand for greater power by the current generation of portable devices, especially cellular phones and laptops. Despite the high premium, constraints regarding the availability and the additional control circuitry involved, Li-ion has surged like no other battery technology in the primary and secondary segments. The rapid acceptance of Li-ion reflects the immense potentiality for a truly competent rechargeable technology, which extends the operating time of the device and conforms to the space constraint

Key challenges faced by the alkaline battery manufacturers include:

• Competition from alternate chemistries
• Increasing cost of raw materials
• presence of counterfeit batteries

Key drivers impacting the growth of the market

• The ability to power day-to-day gadgets such as alarm clocks electric shavers, remote controls andradios among others.
• Alkaline batteries are available in various sizes according to the applications (such as AAA, AA, C, D, 9 V and others)
• Alkaline batteries are environment-friendly, which are anticipated to be disposed as trash and do not require active collection and recycling. Moreover, those made currently by almost all the major manufactures are mercury-free and hence, do not pose any environmental pollution or hazard on disposal