Introduction

    

• Parent Company    Procter and Gamble
• Category                 Electronics
• Sector                     FMCG
• Tag line/ Slogan     Lasts longer, much longer
• USP                        Market leader and excellent                                                          brand recognition

Duracell is a member of the Gillette Company owned by Proctor & Gamble and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Gillette's overall goal focuses on the skillful marketing of superior technology to achieve worldwide leadership. The Duracell name means reliability to consumers and that is why their products are trusted by customers every day. They use the most advanced technologies to ensure that the power is there when the customers need it to be. One of the reasons why I chose this product over the rest of the competitors of this market is because Duracell I find has more appealing advertisement, such as its innovative commercials. In addition, they're more appealing to the public because of the brightness of its color and bold name which is part of a good product presentation.