DISTRIBUTION

Distribution is the process of making a product or service available for use or consumption by a consumer using direct or indirect means of intermediaries.

Levels of distribution are of 4 types:

1.Zero level distribution : direct marketing

2.First level distribution  : retailers

3.Second level distribution:wholesalers and retailers

4.Third level distribution: broker, wholesalers, retailers

Distribution channels of Duracell

Duracell adopts first level and second level distribution channels. 

The depot of the company sells its products directly to the retailers and then from retailers it goes to the consumers.This happens only in places where depot of the company is located.

In small towns wholesalers are established by the company.Wholesalers get product from depot of the company and they sell to retailers. From retailers it goes to consumers.

Duracell mainly focuses on retailers as its distribution channel.