PRICING

Pricing is the process of determining what a company will receive in exchange for its product or service. pricing decisions are clearly complex and difficult, and holistic marketers must take into account many factors in making pricing decisions - the company, the customers, the competitions, and the marketing environment. pricing decision must be consistent with the firm's marketing strategy and its target market and brand positioning.

The product range of Duracell Batteries in India includes Duracell and Duracell Ultra. Duracell is available in sizes AAA, AA, C, D, and 9-volt while Duracell Ultra is available in sizes AA and AAA sizes.

Duracell Copper Top batteries are priced competitively at Rs.100 for 4ps pouch (AA) and 180 for 6ps pouch (AAA)

while Duracell ultra has a premium charge of Rs 75 for 2 ps pouch.